Many people believe that business success is about getting the right idea, making a plan, and following it through. But this isn't always true. The truth is that many companies have found out that they can be successful by hiring a professional to help them with their marketing and sales strategies. These professionals are called "business coaches" or "consultants."
Business coaches can take on all sorts of roles. For example, they might be a mentor who helps with strategy, or they could act as an intermediary between two companies that are in negotiation. However, the coach's specific role is determined by what the clients need and what type of help they want from a business consultant.
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